Privacy Policy
Last updated: June 19, 2026
Introduction
This privacy policy explains how we collect, use, and protect your personal information when you use our website or book our services. We are committed to protecting your privacy and complying with applicable data protection laws, including the UK General Data Protection Regulation.
Information we collect
When you book a tour or contact us, we may collect the following information:
- Your name and email address
- Booking preferences and selected services
- Number of participants
- Special requirements or accessibility needs
- Communication preferences
How we use your information
We use your personal information for the following purposes:
- Processing and confirming your tour bookings
- Communicating with you about your booking
- Providing customer support and responding to inquiries
- Improving our services and website functionality
- Complying with legal obligations
Legal basis for processing
We process your personal data under the following legal bases:
- Contract performance: to fulfill our obligations when you book a tour
- Legitimate interests: to improve our services and communicate effectively
- Legal compliance: to meet regulatory requirements
- Consent: where you have explicitly agreed to specific processing activities
Data sharing and disclosure
We do not sell, trade, or rent your personal information to third parties. We may share your data with:
- Service providers who assist in delivering our tours
- Payment processors for transaction handling
- Legal authorities when required by law
All third parties are required to maintain appropriate security measures and use your data only for specified purposes.
Data retention
We retain your personal information only as long as necessary to fulfill the purposes outlined in this policy or as required by law. Booking information is typically retained for seven years for accounting and legal purposes.
Your rights
Under data protection law, you have the right to:
- Access your personal data
- Correct inaccurate or incomplete data
- Request deletion of your data
- Object to processing of your data
- Request restriction of processing
- Data portability
- Withdraw consent at any time
To exercise these rights, please contact us at [email protected]
Cookies and tracking
Our website uses cookies to enhance user experience and store preferences. For detailed information about our cookie usage, please refer to our Cookies Policy.
Security measures
We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction. However, no internet transmission is completely secure, and we cannot guarantee absolute security.
Children's privacy
Our services are not directed to individuals under 16 years of age. We do not knowingly collect personal information from children. If you believe we have inadvertently collected such information, please contact us immediately.
International data transfers
Your personal data is primarily processed within the United Kingdom. If we transfer data internationally, we ensure appropriate safeguards are in place to protect your information.
Changes to this policy
We may update this privacy policy periodically to reflect changes in our practices or legal requirements. We will notify you of significant changes through our website or via email.
Contact information
For questions about this privacy policy or our data practices, please contact us at:
Email: [email protected]
Address: 47 Chamberlain Square, Birmingham, B3 3AX, United Kingdom
Supervisory authority
You have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK supervisory authority for data protection matters, if you believe your data protection rights have been violated.